Sales reps across divisions 1–33 stages · 8 classes
Trade Sales Path
Read customers, win orders, then systematize — turn every deal into a repeatable playbook.
Work down the stages; every class ends with a scored quiz — learn first, then test.
Stage 1 · Understand customers
Stage 2 · Sell the value
03Pricing and Perceived ValuePrice is not cost plus markup; it is the tipping point of the customer's mental scaleStudy →04Brand Strategy: From Positioning to Brand EquityPositioning decides how customers think of you; brand equity decides what they will pay for youStudy →05Channels and Omnichannel GrowthLet customers buy smoothly anywhere, without channels fighting each otherStudy →
Stage 3 · Level up
06Marketing Review and the Growth LoopMarketing without review is gambling; marketing with review is a businessStudy →07Going Global: From Selling Abroad to Building a Global CompanySell first, build capability next, then root the organization locallyStudy →08The Global Economy and Regional Opportunity: Asia-Pacific and ASEANRead where supply chains move before placing your bets on a regionStudy →